Chances are you know one. They live next door, you work with them, 
they go to your gym. They’re loyal Toyota owners. They know Toyota’s 
always been there for them and always will be. That’s why they stick 
with us year after year. In fact, they can do a better sales pitch than 
we ever could, and spending $1 million every hour to build better, 
safer cars is the least we can do.

So talk to one of those owners you know and ask them why they 
won’t drive anything else. You’ll probably hear a few good reasons 
like these:

Reliability
- 80% of Toyotas sold in the last 20 years are still on the road today.

Value
- Toyota is the winner of more 2010 Canadian Black Book Retained Value awards than any other manufacturer.

Safety
- 2010 Corolla, Venza, Highlander, and 2011 Sienna & Avalon are winners of 2010 IIHS* Top Safety Pick awards.

* Insurance Institute for Highway Safety