a closer look

The starting MSRP for the 2010 Corolla is lower now than it was 8 years ago.
Manufacturer's Suggested Retail Price (MSRP) comparison does not include freight & PDI, license, insurance, registration, applicable taxes, levies and fees.

5 of the top 10 winners for best-retained value in the 2009 Canadian Black Book were Toyotas, including Corolla, Matrix, RAV4, Tacoma and Echo.

With the most fuel-efficient passenger carline-up in Canada, you can count on Toyota to save you money at the pumps. And we've got the accolades to prove it with Yaris Hatchback, Yaris Sedan,andPrius winning ecoENERGY awards for most fuel-efficient vehicles in their class.

The people have spoken - Canadians voted Toyota as the Most Trusted Passenger Car Manufacturer. Choose from reliable, fuel-efficient models like: Yaris, Matrix, Corolla and Camry.

Canadian 4WD fans voted Toyota as the Most Trusted SUV Manufacturer with rugged, versatile models like: RAV4, Highlander, 4Runner and FJ Cruiser.

* ecoENERGY for Vehicles Award – Most Fuel efficient vehicle in the Sub Compact class by Natural Resources Canada - winner determined using the annual fuel consumption estimates for each vehicle, as published in Natural Resources Canada’s Fuel Consumption Guide.

** ecoENERGY for Vehicles Award – Canada’s Most Fuel efficient vehicle in the Mid-size class by Natural Resources Canada - winner determined using the annual fuel consumption estimates for each vehicle, as published in Natural Resources Canada’s Fuel Consumption Guide.

*** Canadian Black Book – Highest Retained Value, based on a review of model-year 2005 when compared against original MSRP.

**** Based upon Reader’s Digest Harris Decima January 2009 consumer survey of 1500 Canadians.

† Most fuel-efficient full-line manufacturer in Canada – (Passenger Car) based on most recent Transport Canada Calculated CAFC New Passenger Car Fleet Data. (Full Line) – Based on most recent Transport Canada Calculated CAFC New Passenger Car & Light Duty Truck Fleet Data

†† Offers on approved credit from Toyota Financial Services (TFS) of 0% finance rate for 48 months are available on 2010 Yaris Hatchback, 2010 Yaris Sedan, 2010 Corolla, 2010 Matrix and 2010 RAV4 and 0% finance rate for 60 months on 2010 Camry & 2010 Camry Hybrid

 Toyota Loyalty Program (TLP) applies to current registered owners of Toyota vehicles. Current Toyota owners can have the applicable TLP discount taken off the price of any new vehicle purchase. Customer does not have to trade in a Toyota, they must only be a current registered Toyota owner. This offer is also transferable to immediate family members with whom they are domiciled. Proof of current address and registration/insurance/lease is required. TLP may only be applied one per each eligible Toyota vehicle owned. Applicable TLP discount offers are as follows: $500 on Yaris, Corolla, Matrix, Tacoma, RAV4 and Venza, $750 on Camry, Avalon, Sequoia, Camry Hybrid and Prius and $1000 on Tundra, FJ Cruiser, Highlander and Highlander Hybrid. Offer valid until March 31, 2010

 License, insurance, registration and taxes are extra for all lease and finance offers. Offer valid until March 31, 2010.

 In the event of any discrepancy or inconsistency between prices, rates and/or other information contained in this advertisement (or on toyotabc.ca) and that contained on toyota.ca, the latter shall prevail. Errors and omissions excepted.